I will not forget the first time i logged onto Facebook and created my profile. This was about two years ago and then no one hardly knew anything about Facebook. I remember then, the social network with all the buzz was Hi5.com and then MySpace became bigger after that. Today the talk is about Facebook when it comes to social networking and almost everyone you can think of has a Facebook profile. What is it about social networks that get everyone hooked onto them?

What makes a social network great is the ability to communicate and interact with people you know or you share similar interests with and be able to communicate with them from one central place. From a user’s perspective, social networks are great due to the reasons I have just mentioned. But let us now look at how social networks affect businesses. Read the rest of this entry »