After having launched OurKop.com , the blog has been highly successful and gathering a lot of traffic on a daily basis. After the launch of Our Kop, I have had several people approach me and ask me, “Would it not be better to have a blog for Manchester United rather than Liverpool?” And I have a simple answer to this question which is what I would like to share with you today:

It makes a lot of sense to have a blog for Manchester United as they are one of the most supported teams in the world, maybe even the most supported. I may not have the exact statistics but I know they have a larger fan base than Liverpool across the world. Therefore, having a blog for Manchester United fans from across the world to visit and comment on would be a good idea. You would get a lot of traffic to the blog just due to the fact that there are more supporters across the world and granted too that Manchester United have been a more successful team on the field than Liverpool over the last couple of years. There is no denying the fact that a Manchester United blog would get in a lot of traffic. And based on the Rand Mediacom model: Traffic = Money.

But here at Rand Mediacom, we have no one on our team who is passionate about Manchester United. The reason OurKop.com was started and has been a success up until now is that the OurKop.com team is comprised of passionate Liverpool supporters. When starting a blog, it is much easier to blog about a topic that you not only know about but one that you are passionate about. It is so much easier to write about something you are passionate about and put all your heart and soul into it.

Rand Mediacom could easily start a blog for Manchester United and call it OurStratfordEnd.com. But there would need to be passionate Manchester United fans to blog on the website to make it a worthwhile venture. Many people start blogging with the view of making money. At the end of the day it is not easy to make money from a blog you are not passionate about. It takes time for a blog to become established on the world wide web and to get enough traffic to start generating revenue from the blog. One may have to wait for about 3 years to start getting revenue from a blog. I know of some blogs that have taken 5 years to start generating substantial revenue.

Tip: If you want to start a blog, pick a topic that you are passionate about and go with it. Do not pick a topic that you think would make you money but you know nothing about. Blog about what you know.

The marketing process that involves domain names or the web design cannot just begin with free web hosting. Proper education is required to continue this process.