Before writing this post I did a quick Google search for the term ‘online real-estate’. I was not too surprised with what the results returned. It was mostly websites about companies that advertise properties online and hope to sell or rent them out through the use of a website. The property industry has benefited a great deal with the advancements in technology. At the click of a button, someone can find a home to rent through the internet or someone can advertise their home to sell via a website without going through an estate agent.

Today I will not be talking about property websites but rather what online real-estate is in the view of Rand Mediacom. Many people today have made fortunes through investing in property. You just have to look at the likes of Donald Trump and how they have become wealthy through investing in property. Very few people have gone wrong by investing in proper. But one of the biggest barriers to entry in the property world is capital. Having enough money to purchase a property is limiting to many thus not many people are able to make the investment. But the barriers to entry in the online real-estate world are not as difficult.

Many have built empires through property and in today’s world; many are going to make millions through online real-estate. Online real-estate in this regard is having a website or application which will generate a return for you. Take for example a block of apartments that an investor purchases, then renovates and either leases the apartments out or sells off the building. The same can be done in the online world. One can find a website up for sale, purchase it, and make necessary changes to the website that will in turn create a more appealing website which will be of use to its visitors. As we always say at Rand Mediacom , “Content=Traffic=Money”. The more traffic to your website the more money you can make.

Now finding a website to purchase and then ‘renovate’ is not too easy and very few people opt for this route. The most common route is for one to develop their own unique website or application from scratch and then build it up to a level where the website or application is worth something. Equating it yet again to the actual property world; this would be the same as buying a piece of land and then building something on it, be it a house, a shopping mall or hotel and then generating revenue from your development.

Take for example Facebook. Facebook is a prime piece of online real-estate. It has millions of users from across the world and thus generating millions in terms of revenue. Not every one can have a piece of online real-estate such as Facebook but one can try build something that could be as great as Facebook one day. You will never know how great your development would be unless you actually go ahead with developing it. Developing in online real-estate is much easier than developing in the actual property world. Yes, development costs for a website or application may initially be high but certainly not as high as paying a 10% deposit and taking out a mortgage.

At Rand Mediacom we have some online real-estate in the form of Our Network. We currently have 5 leading blogs which we developed from scratch and they are growing every single day. We may not be investing in actual property such as apartments and houses but we have our own investments in online real-estate and these investments are set to generate return in years to come. You see I have used the term years and not days or weeks. Investing in online real-estate is just the same as investing in actual property. It is not a quick return and can take some time. One should not expect to develop a website or application today and expect to start making money out of it straight away. Yes, some are lucky and get returns straight away but for the majority it takes a lot of hard work, patience and a bit of luck for your online real-estate to start blossoming.